Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Thursday, September 2, 2010

Graphs students can get excited about.


Yes really!!!

Have a look at Hans Rosling's Gapminder World. The link goes to a cgraph about CO2 emissions form 1820. It shows all the countries, how their level of emissions per person changed over time, diff colours for diff. continents and the size of the circle is overall emissions. You can click on each circle to see which country or select different countrires to look at their trajectory. Income per person is on the x axis.

  • Where does Australia end up?
  • What happens to China and India after about 1980?
  • Which country led the way with emissions?
  • Whats the correlation between wealth and emissions?
  • When did the US become the biggest producer per person? Why did the figure fall in the 1930s?

Or watch the overall emissions on a map for a really stark vision of where the emissions are coming form.

You can project it at full screen, pause it at different points or back track by draggin, hover over circles to find out who it is. You can choose different cgraphs for all sorts of global measures. All UN statistics.

The picture above is just a screen grab, the interactive is so so so much better.

Tuesday, July 27, 2010

The footprint of the 'Nano Puff"

No they haven't discovered the footprints of a very small dragon in the snowypeaks of Tibet but in our office in blustery southwest Australia a new creature has appeared, the nano puff wearing ecoworker. And they look pretty cool really, and cosy. Samudra the organic raw food cafe and yoga centre behind which we work has started stocking Patagonia products in its shop.

Great move I think. It fits in really well with their image. Patagonia is a brand delivering high quality goods for outdoor sports, including surfing and yoga, whose philosophy started out to protect wilderness areas in Patagonia and has developed into one multi million dollar business that is trying hard to act sustainably and develop products that will have a minimal impact on the environment, be manufactured in fair labour conditions and fulfil their high spec for quality and product innovation. And they tell you all about it too. Here's the footprint chronicle for the nano puff. It shows the journey, the different environmental impacts, discusses the good and the bad and goes into detail about each stage of the manufacturing process.

You can choose different products too and dig deeper and even join an online discussion about it. I think this website could be put to excellent use with our The Big CONsumption module, showing how a product impacts along its supply chain and as a case study of a company implementing sustainable practices. You could use the shirt case study to compare it to the standard t shirt manufacture in 'What's the Cost?'. Its great for geography as a study of interconnectedness. In Business studies you could use it as an example of how a company has incorporated ecoprincples into its brand and how this allows it to charge high prices ( its otherwise known as 'Patagucci' due to its relatively high prices) by increasing its cachet and so allows it to invest in improving its supply chain and manufacturing even further.

Follow the "Footprint Chronicles" to find out about the life cyle of lots of Patagonia products. Did you know they also offer to recyle all your old patagonia products for you too?

Tuesday, July 20, 2010

Branding BP - by Greenpeace

Well the BP oil leak must be the biggest environmental disaster of recent times. BP have come out of it looking pretty bad too, even though they've got lots of money to spend on advertising and PR with the media as it is now, the internet and social networking sites its very hard for them to project a positive image or convince the public they are a 'green' company when its so easy to find evidence to the contrary.

BP rebrabded a few years ago from British Petroleum to Beyond Petroleum and changed their shield logo to a logo, a softer look meant to show that they were focussing not just on oil but on other alternative forms of energy. Well Greenpeace are now having a go at rebranding them again. The competition was open to the public and you can have a look and vote for your favourite here http://rebrandbp.greenpeace.org.uk/

Uee these in your business lessons to consider marketing and branding. What messages are the Greenpeace rebrands getting across? How do they do it? How must companies change in their methods of PR? Do you think the internet and social media mean that companies will really have to act as they claim/ change their ways of operating?

You could do similar in English and Art. Get studetns to design their own logo. Think of other companies whose businesses are not sustainable and think how you would rebrand them to demonstrate this to other people so that people brough other more sustainable or ecologically friendly products.

Lucy