Well the BP oil leak must be the biggest environmental disaster of recent times. BP have come out of it looking pretty bad too, even though they've got lots of money to spend on advertising and PR with the media as it is now, the internet and social networking sites its very hard for them to project a positive image or convince the public they are a 'green' company when its so easy to find evidence to the contrary.
BP rebrabded a few years ago from British Petroleum to Beyond Petroleum and changed their shield logo to a logo, a softer look meant to show that they were focussing not just on oil but on other alternative forms of energy. Well Greenpeace are now having a go at rebranding them again. The competition was open to the public and you can have a look and vote for your favourite here http://rebrandbp.greenpeace.org.uk/
Uee these in your business lessons to consider marketing and branding. What messages are the Greenpeace rebrands getting across? How do they do it? How must companies change in their methods of PR? Do you think the internet and social media mean that companies will really have to act as they claim/ change their ways of operating?
You could do similar in English and Art. Get studetns to design their own logo. Think of other companies whose businesses are not sustainable and think how you would rebrand them to demonstrate this to other people so that people brough other more sustainable or ecologically friendly products.
Lucy
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