Tuesday, July 27, 2010

The footprint of the 'Nano Puff"

No they haven't discovered the footprints of a very small dragon in the snowypeaks of Tibet but in our office in blustery southwest Australia a new creature has appeared, the nano puff wearing ecoworker. And they look pretty cool really, and cosy. Samudra the organic raw food cafe and yoga centre behind which we work has started stocking Patagonia products in its shop.

Great move I think. It fits in really well with their image. Patagonia is a brand delivering high quality goods for outdoor sports, including surfing and yoga, whose philosophy started out to protect wilderness areas in Patagonia and has developed into one multi million dollar business that is trying hard to act sustainably and develop products that will have a minimal impact on the environment, be manufactured in fair labour conditions and fulfil their high spec for quality and product innovation. And they tell you all about it too. Here's the footprint chronicle for the nano puff. It shows the journey, the different environmental impacts, discusses the good and the bad and goes into detail about each stage of the manufacturing process.

You can choose different products too and dig deeper and even join an online discussion about it. I think this website could be put to excellent use with our The Big CONsumption module, showing how a product impacts along its supply chain and as a case study of a company implementing sustainable practices. You could use the shirt case study to compare it to the standard t shirt manufacture in 'What's the Cost?'. Its great for geography as a study of interconnectedness. In Business studies you could use it as an example of how a company has incorporated ecoprincples into its brand and how this allows it to charge high prices ( its otherwise known as 'Patagucci' due to its relatively high prices) by increasing its cachet and so allows it to invest in improving its supply chain and manufacturing even further.

Follow the "Footprint Chronicles" to find out about the life cyle of lots of Patagonia products. Did you know they also offer to recyle all your old patagonia products for you too?

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